User Growth Analytics Platform
An interactive product operations analytics platform featuring AARRR funnel analysis, cohort retention heatmaps, channel attribution, A/B test calculators, and competitive feature matrices.
Overview
Key Features
AARRR Funnel Visualization with conversion rate tracking across Acquisition → Activation → Retention → Revenue → Referral
Cohort Retention Analysis with heatmap visualization showing D1, D7, D14, D30 retention by signup cohort
Channel Attribution Dashboard comparing CAC, LTV, ROI across multiple marketing channels
A/B Test Significance Calculator with two-proportion z-test, p-value, and confidence intervals
Competitive Feature Matrix for side-by-side product comparison across key dimensions
Export analytics reports to Markdown for stakeholder sharing
Methodology
The analytics engine uses industry-standard product metrics formulas: DAU/MAU stickiness ratio, K-factor for virality coefficient, LTV:CAC ratio for unit economics health. Statistical significance for A/B experiments is calculated using two-proportion z-tests. Cohort analysis follows retention curve best practices with flexible time windows.
Tech Stack
Project Info
Interactive Growth Analytics Tool
User Growth Analytics Platform
Interactive product operations analytics — AARRR funnel, cohort retention, channel attribution, A/B testing
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